Moira Shire is shaping its next stage of economic growth, and we want your voice to guide the way.

The draft Economic Development Strategy 2025-2029 sets the roadmap to support producers, strengthen towns, grow tourism, build skills and attract new investments.

Read the draft strategy and share your feedback to help shape the strategy, consultation is open from Monday 06 October to Monday 27 October 2025.

How You Can Engage:

You can share your feedback about your priorities, challenges and the support you need from Council by completing the survey below.

The opportunity to submit feedback is open from Monday 06 October to Monday 27 October 2025.

Need assistance with the online platform, or have questions about the draft strategy?

Contact Moira Shire Council’s Economic Development Team via our Customer Service points.

Phone: (03) 5871 9222
Email: info@moira.vic.gov.au

From 30 October to 27 November 2024, stakeholders and community members had the opportunity to provide their insights and perspectives on the future economic development of the region. Council coordinated two surveys - one for all community members to complete and another for members of local businesses, industry and professional services to share their experience and views. We recieved 50 responses to these surveys.

Council also conducted workshops in Cobram, Yarrawonga, Numurkah and Nathalia as part of the community engagement process.

Our Priorities

Priorities

The draft Economic Development Strategy dives into the following five priorities.
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  • Enable Producers and Manufacturers

    Support our producers, exporters and manufacturers to innovate, grow and attract new investment. This means backing industries that drive jobs and exports.

  • Thriving Town Economies

    Create the conditions for vibrant, growing town economies. With more housing, services and main street vitality, our towns can prosper.

  • A Year-Round Visitor Economy

    Grow Moira’s visitor economy through events, attractions and tourism. We aim to boost off-season visitation and support local businesses.

  • Local Education and Skills

    Facilitate vocational and higher education opportunities close to home. Building skills locally helps young people and industry thrive together.

  • Business Engagement and Advocacy

    Boost business engagement, advocacy and investment attraction. Council will work with industry, investors and governments to grow our economy.

Our Focus Areas

Our Focus Areas

We aim to be a municipality that is a preferred location to grow, invest in and to work from, that supports a high value visitor experience.

Previous Engagement

The below shows the information available to community from 30 October to 27 November:

Timeline

Timeline

  • Timeline item 1 - complete

    Community and Business Surveys

    Wednesday 30 October – Wednesday 27 November 2024

  • Timeline item 2 - complete

    Stakeholder Workshops

    Thursday 21 and Friday 22 November 2024

  • Timeline item 3 - complete

    Analysis of Consultation data to inform draft strategy

  • Timeline item 4 - active

    Draft Strategy Community Engagement

    Monday 06 October to Monday 27 October 2025.

  • Timeline item 5 - incomplete

    Review Period

  • Timeline item 6 - incomplete

    Scheduled Council Meeting

    To adopt final document.

Council plays an important role in providing operational and strategic support for our local economy. This includes:

  • Attracting new investment and business development.
  • Funding, delivering and maintaining local infrastructure projects.
  • Facilitating business events and networking opportunities.
  • Promoting tourism, other major industries and local interests.
  • Providing support to small and new businesses.
  • Offering employment and training opportunities.
  • Collaborating with local businesses, industry and the community.
  • Advocating to State and Federal government on local issues.
  • Planning at the local level for the development and future needs of our area.

Moira Shire creates an estimated $4.7 billion in economic output per year.

Our top five leading industry sectors are:

  • Manufacturing $1,176 Million (25% of Moira’s economic output)
  • Agriculture, Forestry and Fishing $951 Million (20%)
  • Construction $658 Million (14%)
  • Rental, Hiring and Real Estate Services $373 Million (8%)
  • Transport, Postal & Warehousing $267 Million (6%)

Our Shire employs 12,000 workers, with 9,700 of our workers also living within the Shire.

Our economy continues to grow strongly, with the unemployment rate at a record low 1.3%. Our leading industries continue to attract new jobs. For the 2016 to 2021 period we added significant jobs in the following sectors:

  • Accommodation & Food Services +683 Jobs
  • Health Care and Social Assistance +391 Jobs
  • Construction +221 Jobs
  • Transport, Postal and Warehousing +138 Jobs
  • Education and Training +134 Jobs

In 2023, our Shire recorded a population of 30,775 residents.

We are forecasted to grow to a population of 34,670 by 2041, adding 3,900 additional residents.

Our median age is 48, older than the Regional Victorian average of 43.

Contact Us

Have questions or want to learn more about a project, contact us below:

Contact Information
Name Moira Shire Council Economic Development Team
Phone (03) 5871 9222
Email info@moira.vic.gov.au